NICHE announces artisans show catering fine craft shops that value standout design and quality

FOR IMMEDIATE RELEASE
Contact: Jean Thompson
800-432-7238, ext. 218
jeant@rosengrp.com

NEW TRADESHOW TO ADD CONTEMPORARY STYLE TO JEWELRY WEEK

BALTIMORE, MD (October 6, 2009) With more than 500 professional artisans who produce fine art jewelry and related luxury gifts, NICHE: The Show will welcome trade buyers June 6, 7 and 8, 2010, at Bally’s Las Vegas Hotel & Casino.

NICHE: The Show is the newest tradeshow presented by the Buyers Market of American Craft. It is the third show scheduled in The Rosen Group’s line-up for 2010.

Drawing on nearly 30 years of tradeshow experience, The Rosen Group plans a Las Vegas show tailored to the needs of Jewelry Week buyers.

“Foremost, NICHE: The Show will be attractive to jewelry stores and the fine craft shops catering to discerning shoppers who value standout design and quality,” says Christine Kloostra, show director. “This is not the ‘same-old solitaire’ show; this is the ‘wow, my customer is a tastemaker’ show. Our professional studio and bench artists produce creative and custom lines and one-of-a-kind art pieces in gold, silver, diamonds, pearls and precious stones.”

In the current economy, consumers place a high value on handmade and one-of-a-kind objects that deliver style at a price point that is approachable, says Wendy Rosen, president of The Rosen Group. To appeal to the consumer who doesn’t want to wear what every other woman is wearing, artisan-designed-and-produced jewelry from the U.S. and Canada is the answer.

In addition, NICHE: The Show will be a jewelry store owner’s one-stop source in Las Vegas for fine gift, accessory and store display items, Rosen says.

“Jewelry stores have discovered that American handmade gifts, sculpture and art glass are hot categories that add beauty and elegance to their stores, and are great wedding and anniversary gifts for customers,” adds Rosen. “Nowhere else at Jewelry Week will you find such a selection of artist-designed and handmade ring boxes, presentation trays and bowls, sculpture, perfume bottles and other tabletop accessories in blown glass, ceramics, handcarved woods and embellished metals. This is art for your showcases and for the top of your customer’s vanity table.”

Invitations to exhibit will begin mailing to select artists in mid-October. Following the initial invitation period, applications will be reviewed beginning December 1, 2009 if space is available. For more information on exhibiting at NICHE: The Show, please email nichetheshow@rosengrp.com or call 410-889-2933. Registration for buyers will open on February 1, 2010.

The Rosen Group publishes NICHE magazine, the exclusive trade publication for independent retailers of fine craft and jewelry, and AmericanStyle magazine, an arts lifestyle magazine for collectors, travelers and enthusiasts. The Rosen Group also produces the Buyers Market of American Craft tradeshows, scheduled February 12-15, 2010, with a jewelry preview February 11, in Philadelphia; and August 23-25, 2010, in Baltimore.